Objective: Create a comprehensive organic content, paid advertising, and email marketing strategy to drive sales in the Doodles By Rebekah online retail store

Doodles By Rebekah is a graphic design company that specializes in printing inspirational and empowering hand-lettered designs on apparel and goods. Based in Bardstown, Kentucky, Doodles By Rebekah has a robust online retail store and can be found in over 200 wholesale locations across the United States.

To start, we focused on increasing brand awareness by creating [+] distributing content across social media platforms relevant to an apparel brand (Doodles started primarily in apparel and later expanded to goods), including Instagram, Pinterest, and Facebook. Additionally, we set up a robust 5-Level series of Facebook Ads to acquire new followers and turn them into customers to which we could remarket via ads and emails.

We set up an email capture pop-up on their website [+] a comprehensive series of automations to remarket to subscribers in various parts of the marketing funnel. Using A/B tests and powerful analytics, we shape all parts of the email experience leading to increases in conversions.